28mcq's two Q of 5marks & two of 3marks
how good brand name added valu of company products? 3
Explain how Marketers can prolong the lives of many products in the maturity or
decline stages of the PLC? Also how can they move those products back to their
growth stage? 3
The first step in the product development process is generation of ideas. Discuss
what are the internal and external sources of ideas? Why external sources are
considered to be the more important than internal source? 5
types of discount? 5
mcq's almost from past papers...........
Mkt501 Mid Term Current Paper (Dec 2010)
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