MGT301 Current Quiz

Question # 2 of 15 ( Start time: 01:40:23 AM ) Total Marks: 1
Which of the following environment includes forces that create new technologies, creating new product and market opportunities?
Select correct option:

Societal environment
Cultural environment
Technological environment
Natural environment


Question # 3 of 15 ( Start time: 01:41:48 AM ) Total Marks: 1
What do subcultures include?
Select correct option:

Nationalities, religions, racial groups & geographic regions
Ethnic groups and geographic regions
Religions and geographic regions
Nationalities, religions, and racial groups


Question # 4 of 15 ( Start time: 01:42:42 AM ) Total Marks: 1
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
Select correct option:

Product
Political
Promotion
Place


Question # 5 of 15 ( Start time: 01:43:04 AM ) Total Marks: 1
A person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?
Select correct option:

Motivation
Perception
Habitual buying behavior
Learning




Which one of the following options BEST represents the involvement of management and employees in the continuous improvement of the production of goods and services?
Select correct option:

Total Quality Management
Marketing Management
Customer Relationship Management
Knowledge Management


Question # 7 of 15 ( Start time: 01:45:33 AM ) Total Marks: 1
Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
Select correct option:

Pricing
Distribution
Product development
Promotion


Question # 8 of 15 ( Start time: 01:46:58 AM ) Total Marks: 1
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?
Select correct option:

Behavioral
Psychographic
Demographic
Geographic




Question # 9 of 15 ( Start time: 01:48:28 AM ) Total Marks: 1
What can we say about the size of the business market compared to consumer markets?
Select correct option:

It is same
It is smaller
It is huge
No need to compare


Question # 10 of 15 ( Start time: 01:49:58 AM ) Total Marks: 1
A situation where potential suppliers quote a confidential price to the buyer refers to which one of the following options?
Select correct option:

Price fixing
Competitive bidding
Rapid penetration
Slow skimming


Question # 11 of 15 ( Start time: 01:51:30 AM ) Total Marks: 1
By _____ the market and having several detergent brands, Procter & Gamble has an attractive offering for consumers in all important preference groups.
Select correct option:

Dividing
Researching
Segmenting
Reaching


Question # 12 of 15 ( Start time: 01:52:12 AM ) Total Marks: 1
Desirable qualities for a brand name include all of the following EXCEPT:
Select correct option:

It should suggest something about the product’s benefits and qualities.
It should be easy to pronounce, recognize, and remember.
The brand should almost always be a long word to get attention.
The name should translate easily into foreign languages.


Question # 13 of 15 ( Start time: 01:52:47 AM ) Total Marks: 1
All of the following are market-oriented mission statements, EXCEPT which one?
Select correct option:

EBay’s mission is to connect individual buyers and sellers online
Singapore Airlines is the world’s largest airline
Girl Scouts of America, “where girls grow strong”
Wal-Mart, “we deliver low prices everyday


Question # 14 of 15 ( Start time: 01:53:57 AM ) Total Marks: 1
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?
Select correct option:

Evaluates performance
Measures performance
Sets specific goals
Takes corrective action


Question # 15 of 15 ( Start time: 01:54:27 AM ) Total Marks: 1
Marketing plan is started from which one of the following component?
Select correct option:

Executive summary
Marketing strategy
Action programs
Opportunity analysis