MKT621 Advertising & Promotion On-line Quiz # 2

On-line Quiz # 2

Question
There are many definitions of "Advertising". Which of the following is a key parameter to define advertising?

Identifiable Sponsor
Competitive Advantage
Target Audience
Company Mission

Question
Which one of the following defines the Advertising ethics?

Universal codes of business practice
Societal orientated behavior by firms
A culturally conditioned agreement on what constitutes right and wrong
Honesty to a firm's customers

Question
In the Gillette advertisement that claims "Gillette, the best a man can get,". In communication model, Gillette is a:

Receiver
Transmitter
Decoder
Source

Question
All of the following are the major stages of Marketing process EXCEPT:

Market environment analysis
Target market & positioning process
Analysis of company’s annual report
Marketing mix decision

Question
Yellow pages represent which one of the following type of advertising?
Select correct option:

Interactive Advertising
Institutional Advertising
Directory Advertising
Retail or Local Advertising

Question
Which one of the following media has audio and video attraction?
Select correct option:

Radio
Magazine
TV
Newspaper

Question
Which one of the following post campaign tests includes the “Aided and Unaided” test method?
Select correct option:

Inquiry test
Sales test
Recall test
Recognition

Question
Which one of the following is NOT the purpose of advertising agency?
Select correct option:

Advice & counsel on marketing strategy
Advice & counsel on advertising and media strategy
Help & counsel on sales promotion & other communication tasks
Advise in product development and modification

Question
After watching the 30-minute infomercial on surf excel, Sana was certain that cleaning product would remove the grape juice stain from her white shirt. In terms of the communication process, Sana had engaged in which of the following position?
Select correct option:

Receiving
Encoding
Decoding
Messaging

Question
RACE strategy is one of the oldest problem-solving techniques and it was proposed by:
Select correct option:

Kleeppner
Johan Martson
Jerry Hendrix
E.K. Strong

Question
The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called:
Select correct option:

Discount
Allowance
Premium
Rebate

Question
In following Advertising Hierarchy Models, at which stage a person shows understanding and thinking behavior.
Select correct option:

Cognitive stage
Affective stage
Behavior stage
Action stage

Question
Which one of the following methods can determine the advertising budget?
Select correct option:

Competitive parity method
Rating method
Gross percentage method
Ratio method