Quiz Start Time: 10:46 PM Time Left 76
sec(s)
Question # 1 of 15 ( Start time: 10:46:18 PM ) Total Marks: 1
___________ is done which is all about drawing comparisons with competition while in developing a brand based customer model.
Select correct option:
Pricing
Rating
Market analysis
Porter’s analysis
Question # 2 of 15 ( Start time: 10:47:17 PM ) Total Marks: 1
Strategic objectives deal with:
Select correct option:
Staging innovations
Share value appreciation
Earnings per share
Revenue growth
Question # 2 of 15 ( Start time: 10:47:17 PM ) Total Marks: 1
Strategic objectives deal with:
Select correct option:
Staging innovations
Share value appreciation
Earnings per share
Revenue growth
uiz Start Time: 10:46 PM Time Left 77
sec(s)
Question # 4 of 15 ( Start time: 10:48:32 PM ) Total Marks: 1
The changing market necessitates that managers must see the impact of all EXCEPT:
Select correct option:
Technologies
Lifestyles
Product line
Benchmarks of quality
Question # 5 of 15 ( Start time: 10:49:14 PM ) Total Marks: 1
Brand vision fulfills a basic purpose that is:
Select correct option:
Consensus among management
Commits Company to research
Mandates telling all stakeholders
All of the given options
uestion # 6 of 15 ( Start time: 10:49:57 PM ) Total Marks: 1
Which of the following has to generate revenues, profits and net earning, whether establish through organic growth or acquisition.
Select correct option:
Brand management
Brand
Category
Brand equity
Question # 7 of 15 ( Start time: 10:50:48 PM ) Total Marks: 1
Which one of the following is the part of brand management process?
Select correct option:
Manage product
Manage categories
Manage brand
Manage customer
uiz Start Time: 10:46 PM Time Left 84
sec(s)
Question # 8 of 15 ( Start time: 10:51:24 PM ) Total Marks: 1
A personal computer with features relating to processor’s specifications, the size of the hard disk and capacity of RAM is an example of:
Select correct option:
Implicit promise
Explicit promise
Positive promise
Negative promise
Quiz Start Time: 10:46 PM Time Left 84
sec(s)
Question # 9 of 15 ( Start time: 10:52:13 PM ) Total Marks: 1
The more the customers are knowledgeable of a brand’s __________, the more they are inclined to be bound into a contract.
Select correct option:
Promotion
Quality
Promise
Image
Quiz Start Time: 10:46 PM Time Left 84
sec(s)
Question # 9 of 15 ( Start time: 10:52:13 PM ) Total Marks: 1
The more the customers are knowledgeable of a brand’s __________, the more they are inclined to be bound into a contract.
Select correct option:
Promotion
Quality
Promise
Image
Quiz Start Time: 10:46 PM Time Left 84
sec(s)
Question # 9 of 15 ( Start time: 10:52:13 PM ) Total Marks: 1
The more the customers are knowledgeable of a brand’s __________, the more they are inclined to be bound into a contract.
Select correct option:
Promotion
Quality
Promise
Image
Question # 12 of 15 ( Start time: 10:54:27 PM ) Total Marks: 1
You do not give the same treatment to a fake brand even if it carries the label that may look genuine because:
Select correct option:
The actual brand is not there
The actual product is not there
The actual brand is there
Actual product is there
Question # 12 of 15 ( Start time: 10:54:27 PM ) Total Marks: 1
You do not give the same treatment to a fake brand even if it carries the label that may look genuine because:
Select correct option:
The actual brand is not there
The actual product is not there
The actual brand is there
Actual product is there
Question # 12 of 15 ( Start time: 10:54:27 PM ) Total Marks: 1
You do not give the same treatment to a fake brand even if it carries the label that may look genuine because:
Select correct option:
The actual brand is not there
The actual product is not there
The actual brand is there
Actual product is there
Quiz Start Time: 10:46 PM Time Left 71
sec(s)
Question # 15 of 15 ( Start time: 10:56:29 PM ) Total Marks: 1
“Market share” is the indicator of which of the following?
Select correct option:
Brand value
Brand strength
Brand asset
Brand liability
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