ENG301 (Businiss Communication) - Solution

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Question # 1
THE MEANS OF COMMUNICATION USED IN THE BUSINESS WORLD

The sources by which a person communicate his message to the others are called means of communication mostly used in business world
Examples:
 Radio
 Television
 Newspapers/brochures
 Booklets
 Posters/sign boards
 Loud speaker announcements
 Videos/Films
 Faxes/mails
 Voice mail
 C.D. Rom database
 Teleconferencing
 Groupware
 Letters/memos

 Radio:
It is the old communication media that is used largely in the business it is less expensive then used many of the firms and advertises their products with it. The normal firm that have not maximum profit or not have the big resources used it as and communication media it is only the one way communication media.

 Television:
Television became a very important source of communication in a business world because so many channels are produced mostly companies are introduced their products in general public through television commercials and an impressive and interesting commercial can easily attract to public. Multinational companies are used to television for advertisement of their products.

 Newspapers/ brochures:
Newspapers and the brochures are the other communication channels that are largely used for communication and for advertisement it is the most commonly used. We see that there are many advertisements that are printed on the news papers. Brochures are used for the particular advertisement mostly only one advertisement is printed on the brochures.

 Booklets:
Booklets is the other communication channels that is used for the communication the large companies and the groups of industries are used this channels of communication for advertisement it is expensive so only big companies are used this means of communication.

 Posters/sign boards:
Poster is the communicational channel that is largely used for advertisement commonly used only for advertises in a city this channel of communication mostly used local companies as well as big companies. Sign boards used big companies because large amount of tex is paid against for advertisement through the sign boards and posters.

 Loud speaker announcement:
Loud speaker announcement is used for the local advertisement because is have not power to tell about the all the people but it is used commonly in the our around like the hawker and for the sale of vegetables and many other things.

 Videos/films:
Videos and films are used for the channel of communication like the advertisement that is used in the television and cable net work that is used in a city it is used to produced the films and then it is launched on a television channel or divided free of cost in the people.

 Faxes/mail:
These are example of E. communication it is used commonly in the business and faxes and mails are used mostly for two way communication it is expensive so it is only used for to send the letter to other party and only for the urgent communication some expensive but used commonly not largely. Mail is the free of cost and largely used in the business and most company use this channel for this channel internet is necessary to send the mail.

 Voice mail:
It is the other media that is mostly used for urgent response like the telephone and mobile it is normally used in the business and all the business is depends upon this communicational channel because all the dealing and information is shared mostly with this channel.

 C.D. Rom. Database:
This channel is used mostly banks and the housing development societies use this media channel in this media channel all the information is stored in a cd and it is divided in the customer and others it is free of cost. Many banks and housing development societies are used this media.



 Teleconferencing:
This is mostly used in the multination company when the director are want to conduct the conference the this media is mostly used because all the director is not in one place or in one city then the company used this media for the communication .

 Groupware:This is the special software that is used for the communication between the worker that is working in an office and they communicate with other. It can design with the requirement of the company or organization environment and scale of organization.

 Letters/Memos:
It is the example of the print media and largely used in the companies and organization. It is normally and commonly used in the inside and the outside of the organization large amount of data and information sharing through with this channel of communication.



Answer # 2
REQUEST LETTER TO RESIDENT OF A COLONY RESPONSE FOR THE DAIRY PRODUCT THAT IS DISTRIBUTED IN COLONY

The manager,
A.B.C. Company
Lahore.

Subject: Waiting for the response about the distributed diary product in your colony.

Dear residents,

The A.B.C. Company is conducting a survey of our dairy products in an attempt to obtain information which will help in improving the quality of our services and products. The information received from you will act as identifying the problem the areas.
In addition our survey committee can befit from information regarding strength and weaknesses of our products as well as suggestion for improving them.
We are await your reply please feedback the survey and return the paper that was give you on the time of survey that is became conducted on the 16th of April


Yours sincerely
X. Y. Z.