1.      In maintaining a high level of customer service, we sometimes place  our principles in the back seat. Whenever an angry customer calls, the  first thing I determine within the first few minutes of the conversation  is whether the customer is at fault in any way. If the customer is not  at fault, then I take steps to rectify the situation even if we are not  the ones responsible.
2.      Every now and then, an angry or dissatisfied customer will call us  on our customer support line and it’s not a pleasant situation to deal  with. No matter how good your products are or how good your quality  control is, inevitably some customer won’t be happy with some part of  your business. Due to the rise of social media, blogging, twitter and  other lightning fast means of communication, it’s crucial that you  pacify angry customers quickly and efficiently.
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