MKT501 current paper (May 2010

Total question 32 

2 question each is 5 marks 

and 2 questions each is 3 marks 

Remaining was MCQ,s 



Q: Defferinate Co branding and Family brand. (3marks) 

Q:Idea generation for competitor in new product development. (3marks) 



Q:identify the types of good following items wid logic reason (5 marks) 



Lux 

Mercedes 

Olper milk 

Life insurance  of State bank of Pakistan 



one 5 marks question is not remember.