Tuesday, May 25, 2010

MKT501 current paper (May 2010


Today Paper (26-05-2010)

MKT501 subjective Questions....................

How advertisement and promotional budget of a product changes during its life cycle? (5) marks

Explain the concept of loss leader with the help of example and why loss leaders are priced below cost (5) marks

Differentiate white goods and brown goods (3)marks

Marketers are required to choose a price that fits the market how an appropriate price works efficiently for the firms (3)marks

And 28 MCQs mostly from old papers and quiz

Another Paper:-

Total questions 32
28 mcqs
4 subjective (2q= 3 marks, 1 q = 5 marks. 1 q= 10 marks)

Q:"Retail is the dead end of product distribution" explain? 3 marks

remaining questions related to conjoint analysis, marketing mix, decline stage

overall very easy paper all mcqs old and repeated...better to see old mcqs for preparation.

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