advertising and promotion MKT621 Quiz 2

1. A
2. B
3. C
4. D
5. A
6. B
7. C
8. D
9. A
10. B

Quiz # 1 of MKT621 has been upload1. Which one of the following is the main ingredient of Promotional mix?
A. Advertising
B. Personal selling
C. Public relation
D. All of the given options 2. Which one of the following form of communication represents advertising?
A. Paid form of personal communication
B. Unpaid form of personal communication
C. Paid form of non personal communication
D. Unpaid form of non personal communication
3. If a company's customers are concentrated in a small geographic area and the company sells technical products, which one of the following promotion methods is better?
A. Advertising
B. Personal selling
C. Publicity
D. Public relation
4. Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback?
A. Personal selling
B. Advertising
C. Publicity
D. Public relation
5. Which one of the following is NOT a part of advertising Pyramid?
A. Need
B. Attention
C. Desire
D. Interest
6. Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
A. Weasel claim
B. Puffery
C. Shock ad
D. Emotional ad
7. In US presidential election 2008, two major candidates, Barak Obma and John Mackin had spent more then $ 28million for advertising their election campaign. Which one of the following benefits they got from this huge spending?
A. Economic
B. Social
C. Political
D. Cultural
8. Which one of the following major benefit advertising is providing to the society?
A. Using latest media
B. Using latest technology
C. Using celebrities in the advertisements
D. Providing information about a new product
9. Which one of the following is NOT a component of a product?
A. Credit term
B. Quality
C. Design
D. Packaging
10. Which one of the following is mostly closely associated with the concept of Intermediaries?
A. Market targeting
B. Channels of distribution
C. Market segmentation
D. Marketing information