MKT501 Online Quiz # 3

Quiz # 03 Announcement Dated: 

Dec 28, 10 

On-Line Quiz no.03

Marketing Management (MKT501)

Quiz will cover video lecture no. 1 to 27

Schedule

Opening Date and Time

December 29, 2010 At 12:01 AM (Mid-Night)

Closing Date and Time December 31, 2010 At 11:59 PM (Mid-Night)

24 hours extra time is not available

Question # 1 of 15 ( Start time: 05:09:43 AM ) Total Marks: 1 

Idea-reducing stage of new product development process is called: 

Select correct option: 

Concept development

Product concept

Idea screening

Idea generation

Question # 2 of 15 ( Start time: 05:09:58 AM ) Total Marks: 1 

A brand which is created and owned by a reseller of a product or service is known as: 

Select correct option: 

Co-brand 

Private brand

Manufacturer's brand

Licensed brand

Question # 3 of 15 ( Start time: 05:10:16 AM ) Total Marks: 1 

In BCG matrix, products with low market share and low market growth are referred to as: 

Select correct option: 

Dogs 

Question marks

Cash cows 

Stars 

Question # 4 of 15 ( Start time: 05:11:20 AM ) Total Marks: 1 

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? 

Select correct option: 

Introduction

Growth

Maturity

Decline

Question # 5 of 15 ( Start time: 05:11:36 AM ) Total Marks: 1 

Which of the following is used to test the customer preference about the new product design? 

Select correct option: 

Concept testing

Conjoint analysis

Beta testing

Business Analysis

Question # 6 of 15 ( Start time: 05:11:51 AM ) Total Marks: 1 

Identify which of the following is an aggressive strategy. 

Select correct option: 

Intensification 

Diversification 

Harvesting 

Vertical integration 

Question # 7 of 15 ( Start time: 05:12:07 AM ) Total Marks: 1 

Which of the following are the costs that do not vary with production or sales level? 

Select correct option: 

Fixed cost 

Variable cost 

Target cost 

Total cost 

Question # 8 of 15 ( Start time: 05:13:07 AM ) Total Marks: 1 

All of the following are reasons, people will buy a premium priced product, EXCEPT: 

Select correct option: 

Self-interest

Flawless performance

Sign of self-worth

Indication of good quality

Question # 9 of 15 ( Start time: 05:13:24 AM ) Total Marks: 1 

Which of the following can be used to improve the customer's viewpoint about firm's products and services? 

Select correct option: 

Experiential innovation

Customer interface

Experiential world of customers

Building experiential platform

Question # 10 of 15 ( Start time: 05:13:39 AM ) Total Marks: 1 

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? 

Select correct option: 

50 

100 

150 

200 

Question # 11 of 15 ( Start time: 05:14:20 AM ) Total Marks: 1 

For which of the following price wars are good in the short run? 

Select correct option: 

Retailers 

Competitors

Customers

Companies

Question # 12 of 15 ( Start time: 05:15:27 AM ) Total Marks: 1 

Which of the following is the first step in the new product development process? 

Select correct option: 

Idea generation

Idea development

Idea screening

Idea testing

Question # 13 of 15 ( Start time: 05:15:42 AM ) Total Marks: 1 

Warehousing facility to channel members is an example of: 

Select correct option: 

Seasonal discount

Trade discount

Quantity discount

Cash discount

Question # 14 of 15 ( Start time: 05:16:57 AM ) Total Marks: 1 

Tight cost control is associated with which of the following strategy? 

Select correct option: 

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy

Question # 15 of 15 ( Start time: 05:17:13 AM ) Total Marks: 1 

Which of the following gives the exact position of a company's product with respect to market? 

Select correct option: 

Market analysis

Consumer analysis

Macro analysis

Micro analysis

Mgt201 GDB Announcement

Semester "Fall 2010"

"Financial Management (MGT201)"

This is to inform that Graded Discussion Board (GDB) has opened according to the following schedule

Schedule

Opening Date and Time 

January 03, 2011 At 12:01 A.M. (Mid-Night)

Closing Date and Time

January 05, 2011 At 11:59 P.M. (Mid-Night)

Note: No extra or bonus/grace period is available for attempting GBD.

Topic/Area for Discussion

"Capital Asset Pricing Model (CAPM)"

Note: The discussion question will be from the area/topic mentioned above. So start learning about the topic now.

Guidelines for Preparation:

For acquiring the relevant knowledge, do not rely only on handouts but watch the course video lectures, which can be downloaded free from Online VU Lectures, and also use other reference books.

Important Instructions:

1. The GDB will remain open for 72 hours

2. The GDB will open and close at above specified date and time. Please note that no grace day and extra time will be given for posting comments on GDB.

3. Use the font style "Times New Roman" and font size "12".

4. Your answer should not exceed 3-4 lines

5. Instructions will be given with the question. You are advised to follow those instructions strictly otherwise your marks can be deducted.

6. Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.

7. Books, websites and other reading material may be consulted before posting your comments but copying or reproducing the text from books, websites and other reading materials is strictly prohibited. Such comments will be marked as Zero (0).

8. You should post your answer on the Graded Discussion Board (GDB), not on the Moderated Discussion Board (MDB). Both will run parallel to each other during the time specified above. Therefore, due care will be needed.

9. Obnoxious or ignoble answer should be strictly avoided.

10. You cannot participate in the discussion after the due date.

11. Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of the GDB.

12. For planning your semester activities in an organized manner, you are advised to view schedule of upcoming Assignments, Quizzes and GDBs in the overview tab of the course website on VU-LMS.

MGT101 ASSIGNMENT No. 2 Announcment

Semester Fall 2010

Students of Fall 2010 are informed that an Assignment # 02 for
"Financial Accounting ( MGT 101)" will be uploaded in the Assignments tab according to the following schedule:


Opening Date and Time:
December 31, 2010 At 12:01 AM (Mid-Night)

Closing Date and Time:
January 05, 2011 At 11:59 PM (Mid-Night)

Note:
· Make sure that you upload the solution file before due date. No assignment will be accepted through e-mail after the due date.
· You are also advised to view schedule of up coming activities in the overview tab of the course website on VULMS.

Business Communication-ENG301 - Assignment 3 (Fall 2010)

Assignment 3 (Fall 2010)

Business Communication-ENG301

Total Marks: 15

Objective

To assess the students' ability to write business messages.

Instructions:

No assignment will be accepted via e-mail after the due date.

Plagiarism will NOT be tolerated. Plagiarism occurs when a student uses work done by someone else without acknowledging the actual author. It also means copying and pasting the material from handouts and internet source without rephrasing it in his/her own words.

Q1. As a reservation manager of a hotel, write a letter to your customer reminding him that deposit is due on a reservation made for an executive suite. (10)

Q2. Complete the following statements with the correct answers related to Business Communication. (5)

1. ----------- is the reply to a claim letter.

2. Letters written to persuade the people for purchasing your product are called -----.

3. -------- is a special committee which is assigned the duty to resolve a specific problem.

4. A sales letter begins with --------------.

5. ------------ of an organization is followed in order to write a ------------.

;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;

Example

"Your company logo here"

Thursday, December 30, 2010

Dear Customer,

Please note that on your account, there are one or more invoices currently past the 30-day due date from the date of service. These invoices are itemized below for your convenience. Please remit the past due balance of $ 0,000.00 as soon as you are able, or contact our office if you have any questions regarding these. Please keep in mind that all invoices on your account carry 30-day terms unless otherwise specified. 

Invoice Number Service Date Amount Due Total 

87561 04/25/2005 $ 1,393.07

87591 04/27/2005 $ 170.84 $1,563.91


We appreciate your efforts in bringing the account current.

Your business is very important to us! 

Thank you,


Name

Title, company name