MKT501 Online Quiz # 3

Quiz # 03 Announcement Dated: 

Dec 28, 10 

On-Line Quiz no.03

Marketing Management (MKT501)

Quiz will cover video lecture no. 1 to 27

Schedule

Opening Date and Time

December 29, 2010 At 12:01 AM (Mid-Night)

Closing Date and Time December 31, 2010 At 11:59 PM (Mid-Night)

24 hours extra time is not available

Question # 1 of 15 ( Start time: 05:09:43 AM ) Total Marks: 1 

Idea-reducing stage of new product development process is called: 

Select correct option: 

Concept development

Product concept

Idea screening

Idea generation

Question # 2 of 15 ( Start time: 05:09:58 AM ) Total Marks: 1 

A brand which is created and owned by a reseller of a product or service is known as: 

Select correct option: 

Co-brand 

Private brand

Manufacturer's brand

Licensed brand

Question # 3 of 15 ( Start time: 05:10:16 AM ) Total Marks: 1 

In BCG matrix, products with low market share and low market growth are referred to as: 

Select correct option: 

Dogs 

Question marks

Cash cows 

Stars 

Question # 4 of 15 ( Start time: 05:11:20 AM ) Total Marks: 1 

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? 

Select correct option: 

Introduction

Growth

Maturity

Decline

Question # 5 of 15 ( Start time: 05:11:36 AM ) Total Marks: 1 

Which of the following is used to test the customer preference about the new product design? 

Select correct option: 

Concept testing

Conjoint analysis

Beta testing

Business Analysis

Question # 6 of 15 ( Start time: 05:11:51 AM ) Total Marks: 1 

Identify which of the following is an aggressive strategy. 

Select correct option: 

Intensification 

Diversification 

Harvesting 

Vertical integration 

Question # 7 of 15 ( Start time: 05:12:07 AM ) Total Marks: 1 

Which of the following are the costs that do not vary with production or sales level? 

Select correct option: 

Fixed cost 

Variable cost 

Target cost 

Total cost 

Question # 8 of 15 ( Start time: 05:13:07 AM ) Total Marks: 1 

All of the following are reasons, people will buy a premium priced product, EXCEPT: 

Select correct option: 

Self-interest

Flawless performance

Sign of self-worth

Indication of good quality

Question # 9 of 15 ( Start time: 05:13:24 AM ) Total Marks: 1 

Which of the following can be used to improve the customer's viewpoint about firm's products and services? 

Select correct option: 

Experiential innovation

Customer interface

Experiential world of customers

Building experiential platform

Question # 10 of 15 ( Start time: 05:13:39 AM ) Total Marks: 1 

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? 

Select correct option: 

50 

100 

150 

200 

Question # 11 of 15 ( Start time: 05:14:20 AM ) Total Marks: 1 

For which of the following price wars are good in the short run? 

Select correct option: 

Retailers 

Competitors

Customers

Companies

Question # 12 of 15 ( Start time: 05:15:27 AM ) Total Marks: 1 

Which of the following is the first step in the new product development process? 

Select correct option: 

Idea generation

Idea development

Idea screening

Idea testing

Question # 13 of 15 ( Start time: 05:15:42 AM ) Total Marks: 1 

Warehousing facility to channel members is an example of: 

Select correct option: 

Seasonal discount

Trade discount

Quantity discount

Cash discount

Question # 14 of 15 ( Start time: 05:16:57 AM ) Total Marks: 1 

Tight cost control is associated with which of the following strategy? 

Select correct option: 

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy

Question # 15 of 15 ( Start time: 05:17:13 AM ) Total Marks: 1 

Which of the following gives the exact position of a company's product with respect to market? 

Select correct option: 

Market analysis

Consumer analysis

Macro analysis

Micro analysis