Thursday, December 30, 2010

MKT501 Online Quiz # 3

Quiz # 03 Announcement Dated: 
Dec 28, 10 

On-Line Quiz no.03
Marketing Management (MKT501)
Quiz will cover video lecture no. 1 to 27

Schedule
Opening Date and Time
December 29, 2010 At 12:01 AM (Mid-Night)
Closing Date and Time December 31, 2010 At 11:59 PM (Mid-Night)

24 hours extra time is not available



Question # 1 of 15 ( Start time: 05:09:43 AM ) Total Marks: 1 
Idea-reducing stage of new product development process is called: 
Select correct option: 

Concept development
Product concept
Idea screening
Idea generation

Question # 2 of 15 ( Start time: 05:09:58 AM ) Total Marks: 1 
A brand which is created and owned by a reseller of a product or service is known as: 
Select correct option: 

Co-brand 
Private brand
Manufacturer's brand
Licensed brand

Question # 3 of 15 ( Start time: 05:10:16 AM ) Total Marks: 1 
In BCG matrix, products with low market share and low market growth are referred to as: 
Select correct option: 

Dogs 
Question marks
Cash cows 
Stars 

Question # 4 of 15 ( Start time: 05:11:20 AM ) Total Marks: 1 
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? 
Select correct option: 

Introduction
Growth
Maturity
Decline

Question # 5 of 15 ( Start time: 05:11:36 AM ) Total Marks: 1 
Which of the following is used to test the customer preference about the new product design? 
Select correct option: 

Concept testing
Conjoint analysis
Beta testing
Business Analysis

Question # 6 of 15 ( Start time: 05:11:51 AM ) Total Marks: 1 
Identify which of the following is an aggressive strategy. 
Select correct option: 

Intensification 
Diversification 
Harvesting 
Vertical integration 

Question # 7 of 15 ( Start time: 05:12:07 AM ) Total Marks: 1 
Which of the following are the costs that do not vary with production or sales level? 
Select correct option: 

Fixed cost 
Variable cost 
Target cost 
Total cost 

Question # 8 of 15 ( Start time: 05:13:07 AM ) Total Marks: 1 
All of the following are reasons, people will buy a premium priced product, EXCEPT: 
Select correct option: 

Self-interest
Flawless performance
Sign of self-worth
Indication of good quality

Question # 9 of 15 ( Start time: 05:13:24 AM ) Total Marks: 1 
Which of the following can be used to improve the customer's viewpoint about firm's products and services? 
Select correct option: 

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 10 of 15 ( Start time: 05:13:39 AM ) Total Marks: 1 
What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? 
Select correct option: 

50 
100 
150 
200 

Question # 11 of 15 ( Start time: 05:14:20 AM ) Total Marks: 1 
For which of the following price wars are good in the short run? 
Select correct option: 

Retailers 
Competitors
Customers
Companies

Question # 12 of 15 ( Start time: 05:15:27 AM ) Total Marks: 1 
Which of the following is the first step in the new product development process? 
Select correct option: 

Idea generation
Idea development
Idea screening
Idea testing

Question # 13 of 15 ( Start time: 05:15:42 AM ) Total Marks: 1 
Warehousing facility to channel members is an example of: 
Select correct option: 

Seasonal discount
Trade discount
Quantity discount
Cash discount

Question # 14 of 15 ( Start time: 05:16:57 AM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 15 of 15 ( Start time: 05:17:13 AM ) Total Marks: 1 
Which of the following gives the exact position of a company's product with respect to market? 
Select correct option: 

Market analysis
Consumer analysis
Macro analysis
Micro analysis

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