MKT621 Current Quiz

Question # 1 of 15 ( Start time: 12:03:19 AM )         Total Marks: 1

Which kind of advertisement it will be if it is sponsored by a non profit institution?
Select correct option:

Institutional advertising
Corporate advertising

Commercial advertising

Non commercial advertising

Question # 2 of 15 ( Start time: 12:04:06 AM )         Total Marks: 1
Which one of the following media has audio and video attraction?
Select correct option:

Radio

MagazineTV

Newspaper

Question # 3 of 15 ( Start time: 12:04:40 AM )         Total Marks: 1
In an advertisement, the verbal portion including headlines, body, and signature, is called:
Select correct option:

Layout
Script
Copy

Story Board

Question # 4 of 15 ( Start time: 12:05:22 AM )         Total Marks: 1
Which of the following tools is mostly costly but has less per audience cost than all tools?
Select correct option:

Advertising

Public Relations

Publicity

Sale Promotion

Question # 5 of 15 ( Start time: 12:06:42 AM )         Total Marks: 1
A printing error in a newspaper advertisement is an example of:
Select correct option:

CarelessnessMessage loop

Message Reliability

Noise

Question # 6 of 15 ( Start time: 12:07:58 AM )         Total Marks: 1
Recognition tests, theater tests, and recall tests are used for evaluating ______.
Select correct option:

Specific Advertisement Objectives NOT SURE
Specific Advertisements

Different Advertising Media

Specific Ad Agencies

Question # 7 of 15 ( Start time: 12:09:23 AM )         Total Marks: 1
A company has limited selected audience with no ad competition and personalized interaction with audience. Which type of following media, company will use?
Select correct option:Direct Mail
Internet
Newspapers
Radio

Question # 8 of 15 ( Start time: 12:10:03 AM )         Total Marks: 1
What is the task of a copywriter?
Select correct option:

Writing ads for different media

Evaluate marketing date
Editing and re writing copyAll of these Page No.52

Question # 9 of 15 ( Start time: 12:10:31 AM )         Total Marks: 1
Which one of the following is NOT included in the components of positioning?
Select correct option:
Benefit
Target

Competition

Price Page No.19

Question # 10 of 15 ( Start time: 12:11:26 AM )         Total Marks: 1
Which of the following refers to potential audience might be exposed to the advertising message?
Select correct option:

Reach

Frequency

Scheduling

Coverage Page No.22

Question # 11 of 15 ( Start time: 12:12:27 AM )         Total Marks: 1
In following Advertising Hierarchy Models, at which stage a person shows understanding and thinking behavior.
Select correct option:Cognitive stage Page No.38
Affective stage
Behavior stage

Action stage

Question # 12 of 15 ( Start time: 12:13:56 AM )         Total Marks: 1
Which one of the following is first step in developing media plan?
Select correct option:
Evaluation & control
Selection of media
Media strategy implementationMarket situation analysis Page No.23

Question # 13 of 15 ( Start time: 12:14:41 AM )         Total Marks: 1
Which one of the following is the basic equation of “VALUE”?
Select correct option:

Value = brand image / cost

Value = cost / convenience
Value = cost / loyalty

Value = benefit / cost Page No.8

Question # 14 of 15 ( Start time: 12:15:17 AM )         Total Marks: 1
To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:
Select correct option:

Brand Promotion

Channel Promotion

Consumer Promotion

Trade Promotion Page No.73

Question # 15 of 15 ( Start time: 12:16:07 AM )         Total Marks: 1
Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
Select correct option:

Puffery

Weasel claim Page No.8

Shock ad

Emotional ad