GDB of Mkt610

Social CRM is a method to potentially connect with customers to provide distinct products and services at minimum cost.

How do you think that social CRM can be a next big thing in business processes while relating broader aspects of CRM studied in your whole course?

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First of all what is Social CRM? Well, first let’s take a look at what has happened to get from CRM to Social CRM. The difference between these two is just one word, social. Social brings a new element into CRM because now instead of just dealing with data and information we are dealing with conversations and relationships. These conversations and relationships take place not just from company to consumer but also from consumer to consumer.so we can say that CRM can be a next big thing in business processes while relating broader aspects of CRM.

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