Mgt602

• Introductory page: (not more than 2 pages)

a. Name and address of business

b. Name and address of owner

c. Name of business

d. Statement of financing needed

e. Statement of confidentiality

• Executive summary (not more than 1 page)

• Industry analysis (not more than 3 pages)

a. Future outlook and trends

b. Analysis of competitors

c. Market segmentation

d. Industry forecasts

• Description of venture (not more than 2 pages)

a. Product

b. Services

c. Size of business

d. Office equipment and personnel

e. Background of entrepreneurs

• Marketing plan (not more than 2 pages)

a. Pricing

b. Distribution

c. Promotion product forecast

d. Controls

• Organizational plan (not more than 2 pages)

Virtual University Of Pakistan a. From of ownership

b. Identification of partners

c. Authority of principals

d. Management team background

e. Roles and responsibilities of members of organization

• Assessment of risk (not more than 2 pages)

a. Evaluate weakness of business

b. New technologies

c. Contingency plans

• Financial plan (not more than 2 pages)

a. Sources of funds

b. Performa income statement

c. Performa balance sheet

d. Cash flow projections

Appendix (contains backup material)

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Simple business plan outline



1. Executive Summary: Write this last. It’s just a page or two of highlights.

2. Company Description: Legal establishment, history, start-up plans, etc.

3. Product or Service: Describe what you’re selling. Focus on customer benefits.

4. Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.

5. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results.

6. Web Plan Summary: For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies.

7. Management Team: Describe the organization and the key management team members.

8. Financial Analysis: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables.



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Executive Summary

The CompanyServices

Objectives

Keys to Success

Mission

Company Ownership

Start-up Summary(table and graph included)

Company Locations and Facilities

Competitive Comparison

Sales Literature

Technology

Target Market Segment Strategy

Market Needs

Market Growth

Sales Forecast

Management Summary

Management Team

Financial Plan

Projected Profit and Loss

Long-term Plan



Now prepare yourself

Strategy and Implementation Summary