MKT501 - Marketing Management Quiz # 5 solution

Which of the following is also known as problem child?

Select correct option:

Dogs

Questions marks

Cash cows

Stars

Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products.

Select correct option:

Drawing attention

Marketing communication

Publicity

Sales promotion

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Select correct option:

Introduction

Growth

Maturity

Decline

Which of the following is usually the target of a market challenger?

Select correct option:

Market nicher

Market leader

Market follower

Market segment

Which of the following gives the exact position of a company’s product with respect to market?

Select correct option:

Market analysis

Consumer analysis

Macro analysis

Micro analysis

Which of the following is NOT a media of advertising?

Select correct option:

Direct selling

Newspaper

Radio

Television

While considering the place for a product which of the following is important for customer.

Select correct option:

Communication

Convenience

cost

Which of the following is NOT an external source of idea generation?

Select correct option:

Top management

Competitors

Suppliers

Customers

When any customer does not fully likes the product or talks in favor of the product, it is known as:

Select correct option:

Bad – mouth

Word of mouth

Bad impression

Unfavorable products

Which of the following is NOT a part of marketing communication mix?

Select correct option:

Telemarketing

Public relations

Sales promotion

Advertising

Which of the following are called value maximizers?

Select correct option:

Sellers

Customers

Marketers

Manufacturers

Which of the following explains the description of the product?

Select correct option:

Brand

Container

Labeling

Packaging

A company is charging different prices to the customers based on the location. It is known as:

Select correct option:

First degree discrimination

Second degree discrimination

Third degree discrimination

Forth degree discrimination

Charging more for a soft drink in a vending machine than in a supermarket is known as:

Select correct option:

Cost-oriented pricing

Price differentiation

Penetration pricing

Price discrimination

Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits?

Select correct option:

Introduction

Growth

Maturity

Decline

The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called:

Select correct option:

Industrial products

Specialty products

Unsought products

Shopping products

Retailers are considered under which of the following environment?

Select correct option:

Broad

Weak

Task

Competitive

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?

Select correct option:

Mid-term planning

Short-term planning

Annual market planning

Strategic market planning

The purchase of which of the following items is least likely to be affected by demographic factors?

Select correct option:

Car

Furniture

Computer

Sugar

In BCG matrix, products with low market share and low market growth are referred to as:

Select correct option:

Dogs

Question marks

Cash cows

Stars

Which of the following is NOT a function performed by a public relations department?

Select correct option:

Public regulations

Public affairs

Lobbying

Product publicity

Which of the following is TRUE statement?

Select correct option:

Selling and marketing are interchangeable

Marketing is a narrow concept

Selling is a part of marketing

Marketing is a part of selling

Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix?

Select correct option:

Personal selling

Sales promotion

Direct mail

Advertising

The loyalty marketing focuses on establishing long term relationship between:

Select correct option:

Company and retailer

Retailer and customer

Retailer and consumer

Company and customer

The price of an executive is:

Select correct option:

Premium

Cost

Salary

Wage

Advertising is used by which of the following?

Select correct option:

Business firms

Nonprofit organizations

Professionals

All of the given options

Pictures and specification of product are added in which of the following part of the marketing plan?

Select correct option:

Financial summary

Executive summary

Situation analysis

Appendix

Which of the following is Not a component of a marketing plan?

Select correct option:

Marketing advantages

Environmental analysis

Executive summary

Marketing implementation

Which of the following is a type of price discrimination in which price varies according to quantity sold?

Select correct option:

Forth degree price discrimination

Third degree price discrimination

Second degree price discrimination

First degree price discrimination

Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated?

Select correct option:

First degree discrimination

Second degree discrimination

Third degree discrimination

Forth degree discrimination

career in sales may offers:

Select correct option:

Opportunity for advancement

High earnings

Personal satisfaction

All of the given options

Which of the following marketing channel will be best for selling High Tec products?

Select correct option:

Retailer

Mail order

Selling direct

Wholesaler

Which of the following emphasizes on profit margins rather than revenue?

Select correct option:

Market leader

Market challenger

Market nicher

Market follower

A secondary-use package can best be defined as which of the following?

Select correct option:

Can be used as a promotional tool

Can be reused for purposes other than its initial use

Facilitates transportation, storage, and handling for middlemen

Is recyclable and environmentally safe

In BCG matrix, products with high market share and high market growth are referred to as:

Select correct option:

Dogs

Question marks

Cash cows

Stars

Billboards are example of which of the following advertising media?

Select correct option:

Television

Radio

Newspaper

Outdoor

Which of the following statement is TRUE about publicity?

Select correct option:

Publicity is a tool of direct selling

Publicity is a tool of public relations

Publicity is a tool of sales promotion

Publicity is a tool of advertising

Which of the following is NOT included in product decisions?

Select correct option:

Styling

Brand name

Warehousing

Packaging

What is an outcome of communication and co-operation between sales personnel?

Select correct option:

Successful selling

Successful team selling

More market growth

More productivity

All are the performance measure for tracking the productivity of sales person EXCEPT:

Select correct option:

Margin by product category

Revenue per territory

Margin and revenue per product

Revenue per sales person

Which of the following is NOT an example of variable cost?

Select correct option:

Rent of factory

Raw material

Power

Transport

In the _____, the firm faces a trade-off between high market share and high current profit.

Select correct option:

Introduction stage

Growth stage

Maturity stage

Decline stage

For which of the following price wars are good in the short run?

Select correct option:

Retailers

Competitors

Customers

Companies

Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?

Select correct option:

Experiential innovation

Customer interface

Experiential world of customers

Building experiential platform

Why companies are moving towards marketing public relations?

Select correct option:

To support production, promotion and image

To promote and support product promotion

To support corporate image and product

To support product promotion and selling

Cash cows are SBU's that typically generate:

Select correct option:

Large amounts of cash

A lot of competition

Large awareness levels but few sales

Problems for product managers

Cost that vary directly with the level of production are referred to as _____.

Select correct option:

Fixed cost

Unit cost

Total cost

Variable cost

Which of the following involves designing and manufacturing the container or wrapper for a product?

Select correct option:

Labeling

Branding

Product line

Packaging

Core competency guides a firm recombining its abilities in response to demands from the:

Select correct option:

Retailer

Wholesaler

Environment

Supplier

While considering the place for a product which of the following is important for customer.

Select correct option:

Communication

Convenience

Cost

Solution

Which of the following BEST describes the definition of marketing mix?

Select correct option:

The way business distribute the products in the market

The way product are arranged in the stores

The way product is priced

The way business elements are combined to meet the needs of customers

All of the following are the examples of unsought goods EXCEPT:

Select correct option:

Course books

Encyclopedia

Funeral plots

Insurance policy

Which of the following BEST describes the consumer’s preference for products that are widely available to them?

Select correct option:

Production concept

Marketing concept

Selling concept

Product concept

BATNA stands for what?

Select correct option:

The best available to a new agreement

The best available to a negotiated agreement

The best alternating to a new agreement

The best alternative to a negotiated agreement

Which of the following relating to price is considered as a key element in the marketing mix?

Select correct option:

The size of the sales force

The speed of an exchange

Quality and cost controls

The generation of total revenue

Which of the following is NOT a force in the macro environment?

Select correct option:

Cultural

Political

Economic

Supplier

Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location?

Select correct option:

Industrial selling

Indirect selling

Direct selling

Business to business selling

Which type of media has an advantage of “mass coverage” for promotions?

Select correct option:

Television

Radio

Newspaper

Direct mail

Price is the only element in the marketing mix that produces:

Select correct option:

Fixed cost

Expense

Variable cost

Revenue

Which of the following is the basic role of promotion?

Select correct option:

Interpretation

Communication

Manipulation

Information

All of the following are the examples of controllable factorsEXCEPT:

Select correct option:

Line of business

Corporate culture

Overall objectives of organizations

Competition in the market

Which of the following is NOT a type of vertical integration?

Select correct option:

Unbalanced vertical integration

Balanced vertical integration

Forward vertical integration

Backward vertical integration

All of the following are the advantages of IMC EXCEPT:

Select correct option:

Company will have a success factor

Money will be less spent

Results will be achieved easily

Lack of consistency in the message of company

The highest degree of share of mind is known as:

Select correct option:

Mind response

Mind awareness

Top of mind

Mind share

Which of the following sets floor for the price that company can charge for its product?

Select correct option:

Product

Premium

Promotion

Cost

Identify the type of packaging for ice creams.

Select correct option:

Primary packaging

Secondary packaging

Transport packaging

Decorative packaging

In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage?

Select correct option:

Interest

Trial

Awareness

Evaluation

Which of the following is an example of indirect selling?

Select correct option:

B2B selling

Door-to-door selling

Face-to-face selling

Telemarketing

An event designed to attract the public's attention to the promoters is known as:

Select correct option:

Press release

Public relation

Publicity stunt

Publicity

In which of the following the manager attempts to maintain the same margin regardless of changes in cost?

Select correct option:

Stabilization of margin

Increasing the margin

Decreasing the cost

Increasing the cost

Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?”

Select correct option:

Augmented product

Actual product

Core benefit

Specialty product

Which of the following can be used to build up long-term image for a product?

Select correct option:

Free samples

Advertising

Coupons

Price packs

Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

Select correct option:

Marketing mix

Promotion mix

Offering mix

Product mix

Which of the following is a controllable factor for marketers?

Select correct option:

Competition

Technology

Corporate culture

Economy

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.

Select correct option:

Shifts in unemployment

Shifts in the economy

Shifts in consumer tastes and preferences

Foreign imports

Which of the following is a major determinant of demand for the product in the market?

Select correct option:

Planning

Promotion

Price

Place

What is the mutual activity of negotiation and decision making?

Select correct option:

Compromise seeking

Common objective

Conflict between parties

Presence of influence

Which of the following is also called an Export market?

Select correct option:

Consumer market

Business market

Global market

Government market

Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match?

Select correct option:

Skimming

Psychological

Cost-orientated

Penetration

The _____ is the central instrument for directing and coordinating the marketing effort.

Select correct option:

Business plan

Production plan

Market plan

Selling plan

Identify the strategy that deals with the rate of new product development.

Select correct option:

Vertical integration

Horizontal integration

Innovation strategy

Aggressiveness strategy

Which of the following aggressive strategy is without direction?

Select correct option:

Reactor

Analyzer

Defender

Prospector

Which of the following is NOT a part of consumer adoption process?

Select correct option:

Convenience

Trail

Evaluation

Interest

Which of the following offers an incentive to buy a product?

Select correct option:

Direct mail

Public relations

Sales promotion

Advertising

ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved.

Select correct option:

Place

Price

Promotion

Product

Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category?

Select correct option:

Line extension

Co- branding

Brand extension

Multibranding

How TV commercials can catch the attention of customers?

Select correct option:

Catchy jingles

Humor

Catch-phrases

All of the given options

In which of the following company specifically creates a brand to counter a competitive threat?

Select correct option:

Fighting brand

Co-brand

Family brand

Individual brand

Identify which one of the following is a cash cow.

Select correct option:

A product with high growth and high market share

A product with low growth and high market share

A product with low growth and low market share

A product with high growth and low market share

Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country?

Select correct option:

Internet

Electronic media

Mass media

Publicity

A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following:

Select correct option:

Forth degree discrimination

Third degree discrimination

Second degree discrimination

First degree discrimination

The label on a soft drink can read "cool and refreshing." For what reason are these words used?

Select correct option:

To encourage multiple purchases

To provide information

To promote the product

To satisfy legal requirements

Which of the following is a reduced price marked on the label or package by producer?

Select correct option:

Coupon

Price-pack deal

Sample

Cents-off deal

Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix?

Select correct option:

Personal selling

Sales promotion

Direct mail

Advertising

The first television commercial aired in:

Select correct option:

1951

1941

1931

1921

Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities?

Select correct option:

Why to launch the product?

How to launch the product?

Where to launch the product?

When to launch the product?

Which of the following channel is used for standardized items?

Select correct option:

Selling direct

Mail order

Retailer

Wholesaler

The price of which of the following is lower than the cost and is used to drag customers into a store.

Select correct option:

Premium product

Discounted product

On-sale item

Loss leader

Which of the following is considered as dead end of distribution?

Select correct option:

Promotion

Warehousing

Wholesaling

Retailing

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?

Select correct option:

50

100

150

200

Buying and selling of mass consumer goods and services comes under which of the following markets?

Select correct option:

Business markets

Global markets

Consumer markets

Government markets

[[NOTE:- We always try our best to upload 100% correct solution BUT it is requested that you kindly review it before submission, please.]]